Screamingly Funny...Fruit?

The tag line read “Who Knew Fruit Could Scream?” and I was caught.

Way back in a former life (that is, before I became a hermit) my job required that I follow advertising. Though it's no longer all that much of my life beyond the occasional inevitable bit of self-promotion, now and again I see an ad worth comment. Like

Sliced: the Movie.

It tickled my funny bone. More than that, it earned itself a place in my memory.

Ads are judged successful only if they influence customers to purchase, to look for, to remember the product/brand name, or at least to think better of the product than they would have before—so a lot of ads have to be called failures despite their undeniable energy and a certain creativity. (Yes, Spritzy, I mean you!)

This, on the other hand, I'd say has to be at least a qualified success. Not that I'd drink strawberry-orange-banana hard lemonade if the alternative was some other sort of physical torture , but I was interested enough to seek out the list of other varieties—hint: click the bottle—and I will be looking for this stuff, next time I'm anywhere it might be sold.

I'll be looking for more work from this agency, too, regardless of the product. Hmm. Wonder if they do book ads? I don't like book trailers, as a general rule—the good ones impose defined visuals on my reading experience, and the bad ones just annoy me—but, man, a book-trailer like this, I might.

Fade in: a multi-line telephone, message light malevolently blinking...

Voiceover: Will she Reach Out and Touch Someone before it's TOO LATE?

Um, yeah. Then again, maybe not.

As always, wishing you

peace and x-rated joy,

pxj